Archive July 2019

Benefits of Hiring a Social Media Manager

Benefits of Hiring a Social Media Manager

Social media is the driving force of all businesses these days and there’s no challenging this. Entire businesses have been established and are running online with no retail stores. This method has not posed any problem so far. If your business doesn’t have a digital footprint, then there is only one question you need to ask. Why don’t you have a social media manager yet?

We already know social media presence is important. If posting Instagram stories on the daily and getting back to all the DMs is not your thing, then you can always hire someone for the job. These days, a social media manager is a thriving employment opportunity, not just for businesses but for freelancers as well. Here’s why you could be doing yourself a favor by delegating management of your social media handles to someone else.

 

Consistent content on social media

There is nothing more annoying than running a search on Facebook and finding that the last post by the business was made in 2015. A social media manager will keep the pages updated, post all the changes you make to your business on your pages, connect with your customers or potential customers and also keep up with all digital trends.

 

Focus on more important things

There are literally hundreds of small tasks that go into running a business and it would get so much off your plate to delegate these tasks to someone else. Social media tasks alone take hours from you on a weekly, if not daily, basis. Why let yourself suffer when there is a better way to do it?

 

Interact with customers

Customers make it a point these days to make reviews on social media. If they are positive then great but if they are negative… God help you! Things online spread like wildfire but negative reviews spread even faster. In the age of customer service, it will be suicide for a business to have a negative review that is not addressed immediately. The tedious but utmost important task of responding to customers can be delegated to a social media manager and all situations can he handled with professionalism, making sure you adhere to strong customer service policies.

 

Generate new customers

Social media works more efficiently in getting the word out than conventional advertising such as billboards. It is downright foolish to have a platform like this and not utilize it to generate more customers. A social media manager can come up with ideas to generate more customers by engaging them in deals and offers that they can’t refuse. It works like magic and you may not need to ask someone twice to post a review about you. A social media manager can test out multiple strategies that you may not have the time to do and chances are these promotions may not cost you anything if you choose not to have content sponsored. Even if you do, this is currently the best mode of advertising and paybacks are near guaranteed.

Are you convinced yet? You may only need one to manage your handles. It makes for a very fun and interesting job and the best part is how effective the returns are.

 


 

Are you in need of a social media manager? Get in touch today!

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4 Types of Landing Pages for Business Owners

4 Types of Landing Pages for Business Owners

These days, our computer systems basically own us. Everything we do has to be online and the world revolves around it. So why should our businesses and marketing strategies be any different? Why not use landing pages to build a mailing list and generate leads?

Landing pages are one important tool of digital marketing. It’s basically a webpage that collects traffic from different sources and prompts visitors to take action, which could be leads or sales.

Online sales can be achieved by attracting traffic, getting their emails to grow your mailing list and eventually turning these leads into paying customers. If you are starting out, then here are a few great landing pages that will help you achieve all three.

 

Facebook Landing Pages

How is it even a surprise that the leading social media platform is on the top of the list? But the Facebook ads must take the customer to the right kind of landing pages that do not just focus on generating sales; in other words, pages that provide relevant info but also generate leads.

Did you know why? Here’s why…

Most people are reluctant to just share their credit card details for a purchase with a total stranger compared to building trust and then proceeding to make a purchase. How do you build trust? Start by being consistent with the language of your landing page and your ad. Any button that the visitor clicks on should open a pop-up that asks for the same thing: their email address. All other buttons on your page should be internal links so that the visitor doesn’t leave your page. If your business has appeared in any publications or if you have any reviews, then they should be visible to the visiting traffic because it shows credibility.

 

Webinar Landing Pages

People have questions about products and services they buy online so it really helps if you could give them an opportunity to ask their questions on a platform where they could be answered in real time. You could arrange a 60-minute webinar to get your potential customers together to ask any questions they might have. Schedule your webinar, inform your audience how to register through a webinar landing page, and wait for your mailing list to fill.

 

404 Lead Generation Page

You know those broken pages that all visitors can’t wait to close and never come back to? Yeah, those don’t have to be like that. If your customers are directed to your website’s broken pages, don’t let that go to waste. Instead, offer them something of value, turning those into landing pages that will lead them to join your mailing list.

 

Lead Generation Home Page

Your homepage is that first impression that becomes the deciding factor of your future. Invest carefully in this and optimize enough to reach a larger audience and get more email addresses for your mailing list. In exchange, of course, you should offer a giveaway to entice the visitors and ask for their email addresses in return, you know the drill. While you are at it, the landing page should take your customers to your actual website so don’t forget to add the link on the bottom.

 


 

Need help setting up a landing page for your business or services? Click here to contact us.

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How to Start a Virtual Assistant Business

How to Start a Virtual Assistant Business
Virtual Assistance has now become popular. Yet, despite the popularity, many still don’t have an idea what a Virtual Assistant business is or how to start one. Most people who want to become virtual assistants are moms who can’t go back to the workforce because they need to prioritize attending to their family’s needs, especially when there are younger children in the household. Then there are dads who prefer working at home than spending time at an office cubicle.

It is no surprise that professionals are picking up on the trend. The flexibility of working at home is endless! Doctors, lawyers, private contractors, and many other types of professionals have started converting their homes into their workplace. Companies, too, now welcome employees who want to work at home a few days a week. So, you ask yourself, what’s stopping you from starting a home-based or Virtual Assistant business? Is it because you fear that you won’t be successful?

To help you out, I have compiled some of the steps I took when I started my Virtual Assistant business.

 

1 – Don’t let anyone discourage you from it.

Those who would discourage you are people who have not tried this type of business. Then there are also those who have tried but failed because they did not have the right mindset, attitude, and skills. If you want to start a Virtual Assistant business, then follow those who have succeeded and learn from them. Learn from their successes as well as their failures. Many successful Virtual Assistants will tell you the struggles are real but the rewards are worth every effort!

 

2 – Sit down and plan how you’re going to fund your business.

You can start your Virtual Assistant business working alone; be a solopreneur for the time being while you learn the ropes of the industry. All you need is a secure computer, your own Internet connection, a backup storage, a reliable security software, a website, your social media accounts, a desk (dedicated for your work only – maybe the kitchen table, if your space is limited), and the knowledge and skills that you can bring to the table.

If you do not have your equipment yet, then you need to sit down and plan how you’re going to produce the funds to buy them. If you need to keep your day job to buy yourself a computer and get an Internet service plan, then be patient. All your efforts will reward you in the long run. Some would think about loaning from friends or family members. You could loan from the bank, too, but this is more of a hassle as the interest rates can be high and, even if you get your business off the ground, it isn’t wise to be paying the bank some money that’s more than what you’ve borrowed. Unless you’re starting big, then loaning from the bank should be least of your options.

Also remember that it may take a while to get a few clients. When you finally get some, you don’t usually get paid upfront. You will need to plan how you will get through your financial needs and obligations while you’re building your online reputation and your business.

 

3 – Do your research.

It doesn’t matter whether you consider yourself a business expert or not; you need to do your research if you want to build a successful Virtual Assistant business. Take a look at other Virtual Assistant business websites and see what they’re doing great and what could be improved. Implement the good points in your own business.

Of course, you will also have to research which industries, businesses, organizations, or individuals will need your Virtual Assistant business services. You will do a lot of research for sure. If you give up on research, your business will fail.

 

4 – Decide on your services.

You can start with what you are good at. Don’t try offering a service that you don’t know how to execute just because the pay is higher than your current skills. If you are great at designing websites, then offer that first. Build your skills in other areas, too. Do not stick to just your web designing skills. This is called a backup plan. Your web design skills might not always be in demand, so having multiple skills will give you other options. You won’t have to worry about restarting another business because you have multiple specializations. Some would prefer to stick to one service, though, and this is not wrong.

 

5 – Decide on a business name.

Here comes the legal stuff! Depending on your country’s legal requirement, you may need to register your business. Decide on a business name and build your logo and branding around that name. But while you’re on it, let your branding be your great personality and your skillsets!

 

6 – Design a pricing structure.

You’ll have to come up with a pricing structure. You can charge by the hour or per project. A monthly retainer is also possible. Not all great prospects will want to pay upfront. If you choose a pricing structure that requires upfront payment, make sure you have a service agreement in place. This is to help establish trust between you and the client.

 

7 – Do all sorts of marketing for your VA business.

Market your Virtual Assistant business using social media platforms like Facebook, Instagram, Twitter, and Pinterest, among others. If you have a website in place, then use that, too. Publish content and be consistent. If you know SEO, then utilize that to rank your website in Search Engines. The more visible you are, the more prospects you get.

These are tips you can follow to start your Virtual Assistant business in the right direction. But best of all, never stop learning!

 


 

Are you looking for Virtual Assistant training? Check us out on Facebook.

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10 Tasks You Can Outsource to a Virtual Assistant

10 Tasks You Can Outsource to a Virtual Assistant

Thanks to the new age of technology, all you need to find a job is a laptop and an internet connection. While the older generation is still having trouble coming to terms with this, the younger generation has started making money. Some while they are still in middle school. We know of the jobs available online – content creation, for example – the opportunities are not limited to this. If you are a client, you could easily and conveniently hire a Virtual Assistant to help you grow your business. If you are a Virtual Assistant, you could work with practically any client online in any part of the world and get paid handsomely for it. Here’s a list of the tasks you can outsource to a virtual assistant:

 

Email Management

We all know how annoying flooded inboxes are. What if you could find someone to filter and declutter your inbox for you for a fee and get the hassle off your plate?

 

Appointment Setting

We all get too tired and cramp our to-do lists with tasks and forget all about setting up appointments thinking to ourselves, “I’ll do it in a bit” until it’s way past the date. If only someone could take care of that for us! A virtual assistant could.

 

File Management

Have you still not figured out how to manage your files in an online storage system like Dropbox or iCloud? Maybe you just need someone else to take care of the uploading and the sorting? A virtual assistant could easily manage your filing system and it will be much less crowded than a cabinet setting.

 

Research

Does your work require research? If yes, then you can always delegate the task to an assistant and end up with a brief summary of whatever information you need without spending hours on the internet looking for the right and relevant content.

 

Social Media Marketing & Management

All businesses have social media accounts these days and not everyone can be concerned with uploading and updating their accounts. This is where social media managers come in. You need their services if you are a one-man show. Delegate to a virtual assistant so he/she can take care of these mundane work for you. This includes filtering and replying to comments and DMs.

 

Content Writing

While there are content creators out there in abundance, your virtual assistant could also double as a content creator and take care of your WordPress blog writing, among other content.

 

Technical Virtual Assistant

All businesses at some point require presentations and a virtual assistant that is tech savvy enough can manage this task. A technical VA does not only prepare or design your presentations, but also understands bookkeeping/accounting and weekly reports on budgets and/or expenses.

 

Minute-Taking

If you happen to have an online meeting over Skype, then a virtual assistant could take down minutes of the meeting for you.

 

List Building

If your businesses require building mailing lists, then you could always delegate this to a research VA.

 

Transcription

Audio, video, podcasts and various other document types need transcribing, which can be a tedious task. These are best handed over to someone. Hire a transcription VA.

 


Want to work with a virtual assistant to take care of the above tasks for you? Contact us today!

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10 Free Online Tools to Manage Your Business

10 Free Online Tools to Manage Your Business

Starting and managing a business is time-consuming as well as expensive. Thanks to technological advancements, there are numerous free online tools to help alleviate this problem. And they don’t cost a dime!

 

Hootsuite

Hootsuite is a social media management tool. It schedules bulk posts, tracks mentions, and the number of your social media followers across all platforms. It also tracks specific posts generating the most clicks and allows you to interact with your followers.

Its free plan is for 1 user, 3 social media profiles, and 30 scheduled messages, which is sufficient for any small business. This is one of the free online tools that is worth trying.

 

Canva

You might be an excellent business person, but chances are you are no graphic designer. Posters, marketing flyers, social media graphics, and brochures have to be crafted to improve your content’s visual appearance.

This is where Canva comes in!

With access to over 80,000 templates, up to 1GB photo storage, millions of photos starting at $1 each, or the option to upload your own photos, creating graphics like that of a professional designer is a possibility. There will be learning curves but they are not as hard as when you need to learn Photoshop or other graphics design tools.

 

Mailchimp

Mailchimp comes with a built-in sign up, a drag and drop email template to customize campaigns, and a manage contacts feature. Its built-in sign up form (usually placed on the website’s sidebar) easily collects and imports subscribers.

It has a free plan suitable for small businesses that are starting out or companies with few subscribers as it permits sending 12,000 emails to not more than 2000 subscribers monthly. Make the most of these free online tools.

 

Google Keyword Planner

In this age of technology, a strong digital presence is crucial. Google Keyword Planner helps generate hundreds of long-tail keywords using the Google autocomplete so you can structure your content around words used most by your target audience. This, in turn, helps your website rank higher on search engines subsequently increasing traffic to your site.

 

Evernote

Evernote allows you to take notes, store information or text, pictures, memos, files or audio, keep a journal, and allows sharing files with your clients and/or colleagues even if they don’t have Evernote accounts.

It automatically syncs across all your devices so you can always access it anywhere, anytime. In the event your phone dies, everything saved in Evernote will remain intact.

 

Trello

Trello is a project management tool which enables you to track your team’s files, tasks, and information all in one place. You and your team can log in and report how you’re progressing with your projects.

Its free plan permits attachment of files up to 10MB, one power-up board, and access to unlimited boards, cards, lists, members, and checklist.

 

Hubspot CRM

At some point, managing customers will become tedious and things like customers’ contacts may slip through the cracks. Hubspot CRM automates and simplifies customer management. There are some free online tools similar to this but start with Hubspot CRM so you get to learn how systems like this works.

Hubspot CRM provides everything needed to track, organize, and nurture customer leads. It’s easy to use, has email tracking feature, stores up to one million contacts, and allows an unlimited number of users.

 

Dashlane

Dashlane safely stores all your passwords and personal information. Its free plan allows you to store up to 50 passwords, fill personal information so you won’t have to repeatedly enter it, and receive security alerts all on one device.

 

Wave

Clients have to be paid, invoices have to be sent, and accounting is time-consuming, not forgetting, quite a headache.

Wave manages transactions, tracks income and expenses, creates and scan invoices, and directly scan receipts into the system. Payment and payroll services is offered in its premium plan which costs $19/month.

 

Free images

Written content with visually appealing images get more engagements and clicks. However, you can’t just go to the web and pull out a picture – lest you want to be embroiled in copyright infringement legal issues. Professional stock services, on the other hand, are pricey.

Fortunately, sites like Pixabay, Flickr, Unsplash, and FreeImages have thousands of free non-copyrighted images. Next time you need an image for your blog post, head on to these sites.

There you have it – 10 free online tools to manage your business. Most have premium plans, by the way. Should the need for more features arise, upgrade to paid plans.

 


Want to hire a Virtual Assistant who knows how to use these tools to level up your productivity? Get in touch!

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5 Websites to Offer Virtual Assistant Services

5 Websites to Offer Virtual Assistant Services

The basic tools you need to offer Virtual Assistant services are a working computer and an access to a high speed internet connection. Of course, you will also need a set of skills you can outsource. Your skills often depend on your educational background or work experiences. They may also come from your hobbies and interests.

The virtual assistance industry wasn’t that popular a decade or two ago as they are today. Below are five websites among many others where you can offer your virtual assistant services and be paid for what you do best. Take a look at each platform’s requirements and standards.

 

Fancy Hands

Fancy Hands is headquartered in Union Square, New York City. To work with them, you need fast internet access and skills in making and answering calls. You also need to be good at data entry and research. They pay per task from $3 to $7. They provide their assistants with an option to choose their work hours.

 

Red Butler

Red Butler hires virtual assistants to handle front office, back office, and personal support tasks like calls, marketing, research, and travel support among others. You will need communication skills, people skills, technology skills, writing skills, and multi-tasking skills to perform your virtual assistant job.

 

Zirtual

This is one of the legitimate sites that hire virtual assistants, but they only accept applicants living in the US. Before submitting an application, always check for available positions. They do not hire at all times and their available posts change every now and then.

 

virtual assistant services24/7 Virtual Assistant

To apply for a virtual assistant position with 24/7 Virtual Assistant, you need to send your resume to careers@247virtualassistant.com. The services they offer their clients are administrative support, customer service, bookkeeping, data mining, human resources, and web development among others.

 

virtual assistant servicesAssistant Match

Assistant Match offers more than just match virtual assistants and clients. They also train virtual assistants and provide resources through their blog and sister site, Virtual Assistant Quickstart. Their services include marketing and growth, organization and maintenance, and customer service. You need to have the skills to perform at least one of these roles.

 


 

Start a rewarding virtual assistant career today! Ask us how.

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