In the age of technology, our computer systems basically own us. Everything we do has to be online and the world revolves around it so why should our businesses and marketing strategies be any different?
Landing pages are one important tool of digital marketing. It’s basically a webpage that collects traffic from different sources and prompts visitors to take action, which could be leads or sales. Let’s start with digital marketing 101.
Online sales can be achieved by attracting traffic, getting their emails to grow your mailing list and eventually turning these leads into paying customers. If you are starting out, then here are a few great landing pages that will help you achieve all three.
Facebook Landing Pages
How is it even a surprise that the leading social media platform is on the top of the list? But the Facebook ads must take the customer to the right kind of landing pages that do not just focus on generating sales; in other words, pages that provide relevant info but also generate leads.
Did you know why? Here’s why…
Most people are reluctant to just share their credit card details for a purchase with a total stranger compared to building trust and then proceeding to make a purchase. How do you build trust? Start by being consistent with the language of your landing page and your ad. Any button that the visitor clicks on should open a pop-up that asks for the same thing: their email address. All other buttons on your page should be internal links so that the visitor doesn’t leave your page. If your business has appeared in any publications or if you have any reviews, then they should be visible to the visiting traffic because it shows credibility.
People have questions about products and services they buy online so it really helps if you could give them an opportunity to ask their questions on a platform where they could be answered in real time. You could arrange a 60-minute webinar to get your potential customers together to ask any questions they might have. Schedule your webinar, inform your audience how to register through a webinar landing page, and wait for your mailing list to fill.
404 Lead Generation Page
You know those broken pages that all visitors can’t wait to close and never come back to? Yeah, those don’t have to be like that. If your customers are directed to your website’s broken pages, don’t let that go to waste. Instead, offer them something of value, turning those into landing pages that will lead them to join your mailing list.
Lead Generation Home Page
Your homepage is that first impression that becomes the deciding factor of your future. Invest carefully in this and optimize enough to reach a larger audience and get more email addresses for your mailing list. In exchange, of course, you should offer a giveaway to entice the visitors and ask for their email addresses in return, you know the drill. While you are at it, the landing page should take your customers to your actual website so don’t forget to add the link on the bottom.