What does it take to setup a business website? If you’ve read a few other articles on the Internet before finding your way to this post, you probably have a lot of ideas swirling in your brain right now. But hey, I’m here to tell you about six “core” things you need to make your business website look professional. Let’s begin!
What are the six things you need to setup a business website?
1. Domain Name
In the virtual environment, you will need a virtual address so people can find you. This is called the domain name. It is the name of your business website; it is your business identity online. Some people use their registered business names as their website names because it makes it easier for their audience to remember and recognize them.
You can register for a domain name with well-known and trusted registrars like GoDaddy, BlueHost, and Hostgator, among many others. These three domain name providers have been around for quite a while now. When choosing a registrar, make sure you take your time to compare prices and features, plus read what others have to say about the service before you decide which one you’d go with.
Domain names come with different domain extensions. Examples are *.com, *.org, and *.net. These three are most commonly used in general. I would suggest using the first one for your business website because it is easy to remember and more trusted. Recently, a lot of domain name extensions have cropped up and will continue to do so.
You may have seen websites with *.biz, *.me, *.xyz, etc. I wouldn’t say you stay away from these domain name extensions if you prefer to use one of them but I would recommend sticking to what your audience feels most comfortable with.
2. Website Hosting
Without a website host, your domain name is useless. You need a web host to publish your business website and make your domain name go live. Think of it as your business establishment. Your domain name is your equivalent of a business name and probably a business license in brick-and-mortar kind of scenario. But a name and license is nothing without a dedicated office or space. People will not know you exist unless you open your space and get yourself out there.
This same thing is true with creating a business website. A domain name is just a domain name, nothing more. When you get it “hosted”, you claim a space on the Web where you can then make your business known to the world! Many web hosting companies offer domain name hosting as well as web hosting. But you also have the option to choose a domain name host that is different from your web host.
3. SSL Certificate
Is this really necessary? Yes, it is! SSL stands for Secure Sockets Layer. It is used to protect your website and your visitors from spams and harmful bugs.
Some would say you do not need this when you’re starting out or if you are not conducting money exchanges on your website, but what about the exchange of information? How can you assure your visitors that information they enter into your website is safe? How can they be sure that the links on your website are virus-free unless you have an SSL?
Your visitors will know you have one when they see “https” on your site instead of just “http”.
4. Business Logo
Since you are setting up a “business” site, it is also recommended to have your business logo ready. If you don’t have one yet, you can use an image that represents the purpose of your site. Your website will not only look dull without a logo as an identifying mark but it will seem like your business is nothing serious.
5. Basic SEO Skills
Search Engine Optimization skill is a necessity if you want your business website to be relevant and visible to your target audience. You don’t have to be a master of SEO in order to run your website, but understanding how keywords work on the Internet is vital. Otherwise, forget having a website!
By knowing the basics of keyword research and keyword placements on your website pages and posts, you’ll get a better chance at ranking on Google and getting in front of your target market. If you do not know the basics, here’s a few:
- Use tools like Google’s Keyword Planner or KeywordTool.io to search for keywords in your niche that are mostly searched by people when they hit Google or any search engine.
- Keywords should be at least two words or a phrase; think about how your target market would search for the information you want to provide when they go online. One-word keywords are very broad so it is not recommended.
- Once you’ve chosen your keyword, make sure it is mentioned in your article’s URL, title, and several times in the body of your article. Do not bloat your business website with keywords, though. Include them in your sentences as naturally as possible.
- Finally, add your keyword to your image’s “alt text”.
6. Consistent and Relevant Content
Your content should always have a purpose. Do not write when all you want to do is blabber. When you write, you should tell a story that’s relevant to your market. Your business website will get more traction when it provides information that people are looking for. It isn’t bad to talk about your personal experiences, but make sure you are not simply sharing them for the sake of ranting.
When your readers visit your site, will they find answers to their questions and solutions to their problems? Or will they find you talking about your own problems that they’d click away and never visit your site again?
When you keep in mind that your business website has a purpose and that it should produce consistent and relevant content according to that purpose, then there’s guarantee that your website will live for a long time!
Written by Jonna Lindawan