Social media is the driving force of all businesses these days and there’s no challenging this. Entire businesses have been established and are running online with no retail stores and there has been no problem with this business plan. If your business doesn’t have a digital footprint then there is only one question you need to ask: what are you doing?
We already know social media presence is important. If posting Instagram stories on the daily and getting back to all the DMs is not your thing, then you can always hire someone for the job. These days, a social media manager is a thriving employment opportunity not just for businesses but for freelancers as well, and here’s why you could be doing yourself a favor by delegating management of your social media handles to someone else.
Consistent content on social media
There is nothing more annoying than running a search on Facebook and finding that the last post by the business was made in 2015. A social media manager will keep the pages updated, post all the changes you make to your business on your pages, connect with your customers or potential customers and also keep up with all digital trends.
Focus on more important things
There are literally hundreds of small tasks that go into running a business and it would get so much off your plate to delegate these tasks to someone else. Social media tasks alone take hours from you on a weekly, if not daily, basis. Why let yourself suffer when there is a better way to do it?
Interact with customers
Customers make it a point these days to make reviews on social media. If they are positive then great but if they are negative… God help you! Things online spread like wildfire but negative reviews spread even faster. In the age of customer service, it will be suicide for a business to have a negative review that is not addressed immediately. The tedious but utmost important task of responding to customers can be delegated to a social media manager and all situations can he handled with professionalism, making sure you adhere to strong customer service policies.
Generate new customers
Social media works more efficiently in getting the word out than conventional advertising such as billboards. It is downright foolish to have a platform like this and not utilize it to generate more customers. A social media manager can come up with ideas to generate more customers by engaging them in deals and offers that they can’t refuse. It works like magic and you may not need to ask someone twice to post a review about you. A social media manager can test out multiple strategies that you may not have the time to do and chances are these promotions may not cost you anything if you choose not to have content sponsored. Even if you do, this is currently the best mode of advertising and paybacks are near guaranteed.
Are you convinced yet? You may only need one to manage your handles. It makes for a very fun and interesting job and the best part is how effective the returns are.