What is Digital or Online Marketing
You can call it web marketing, online marketing, or digital marketing. It is the practice of using digital means to make people aware of a product or service being offered.
Although digital marketing commonly comes in the form of online ads, it is not quite the same as advertising. Advertising is letting people know that a product is out there. If you are marketing on the internet, then you are engaging in digital marketing practice.
You can use digital marketing for your business if you are willing to learn how to make it work. To start with, you need to identify a product or service to sell. Craft your unique selling proposition well. Next, take advantage of online marketing for free or choose to pay for tools and/or services.
Your online marketing is most effective if you connect with the right people/companies. Here are some of the ways you can do this.
Forms of online marketing:
Search Engine Optimization (SEO)
Search engine optimization, or SEO, is positioning your web page so that it appears at the top of a user’s search. Being placed at the top of a list of results means that you have a better potential for people to visit your web page and see what your company has to offer.
Content marketing is a form of marketing in which the company tries to position itself as a resource for potential consumers by posting free content that people are able to access quickly. It could be in the form of blog posts or ebooks.
Social Media Marketing
Social media marketing uses the growing popularity of social media, especially that of Facebook and Twitter, to promote a company’s products and/or services. One of its goal is to generate organic followers that can be turned into customers.
Affiliate marketing is basically paying a third-party business for referring new customers.
Content automation is a smart process that allows you, the business owner, to produce content on your site on a regular basis automatically. What’s special about it is you do not have to be present at all times to make it happen. You can use scheduling tools to send out email campaigns, for example, or post updates across all your social media accounts without logging in to each one every time. Before you automate your content, though, you still need to plan, collect data, and make your content attractive before scheduling them for automation.
Influencer marketing is when a business tries to attract a high-profile, influential clientele and use that clientele to attract more consumers.
Search Engine Marketing (SEM)
Search engine marketing, or SEM, uses paid advertising to increase a website’s visibility in search engine results. When you search anything on Google, you often find featured websites listed at the top; you can identify these websites with the “Ad” tag below the titles. These websites paid for their marketing so they come up more often than regular, non-paid websites in the results page of a search.
E-mail Direct Marketing
E-mail direct marketing is when a business uses email addresses supplied by its consumers to send out marketing information. This may include promotions and discounts, updates, launches of new products, and any other campaign that the business wishes to let its audience know about.