What is Digital or Online Marketing
You can call it web marketing, online marketing, or digital marketing. It is the practice of using digital tools to make people aware of a product or service you offer.
Digital marketing is a great way to grow your business. To start utilizing it, you need to identify a product or service to sell. Then craft your unique selling proposition so you can attract the right audience. Next, take advantage of online marketing for free or choose to pay for tools and/or services.
Your online marketing is most effective if you connect with the right people/companies. Here are some of the ways you can do this.
Forms of online marketing:
Search Engine Optimization (SEO)
Search engine optimization, or SEO, is positioning your web page so that it appears at the top of a user’s search. Being placed at the top of a list of results means that you have a better potential for people to visit your web page and see what your company has to offer.
Content marketing is another powerful form of marketing for any business. You use it to position yourself as an authority in your industry. Through it, you position your business website as a resource for potential consumers by posting free content. It could be in the form of blog posts or ebooks.
Social Media Marketing
Social media marketing uses channels like Facebook, Instagram, Pinterest and Twitter to promote a product and/or service. One of its goal is to generate organic followers that can be turned into customers.
Affiliate marketing is basically paying a third-party business for referring new customers. This is also known as referral marketing. If you think about the logic of the system, you’ll notice that it works the same way as the network marketing system where affiliate marketers receive commissions for products they sell through an affiliate link.
What’s special about it is you do not have to be present at all times to make it happen. You can use scheduling tools to send out email campaigns, for example, or post updates across all your social media accounts without logging in to each one every time. Before you automate your content, though, you still need to plan. You still need to collect data and make your content attractive before scheduling them for automation.
Influencer marketing is when a business tries to attract a high-profile, influential clientele and use that clientele to attract more consumers. This is becoming more and more popular these days in most industries like food, fashion, recreation and travel.
Search Engine Marketing (SEM)
Search engine marketing, or SEM, uses paid advertising to increase a website’s visibility in search engine results. When you search anything on Google, you often find featured websites listed at the top; you can identify these websites with the “Ad” tag below the titles. These websites paid for their marketing so they come up more often than regular, non-paid websites in the results page of a search.
Email Direct Marketing
Email direct marketing is when a business uses email addresses supplied by its consumers to send out marketing information. This may include promotions and discounts, updates, launches of new products, and any other campaign that the business wishes to let its audience know about.