Understanding Digital or Online Marketing

Understanding Digital or Online Marketing

What is Digital or Online Marketing

 

You can call it web marketing, online marketing, or digital marketing. It is the practice of using digital tools to make people aware of a product or service you offer.

Digital marketing is a great way to grow your business. To start utilizing it, you need to identify a product or service to sell. Then craft your unique selling proposition so you can attract the right audience. Next, take advantage of online marketing for free or choose to pay for tools and/or services.

Your online marketing is most effective if you connect with the right people/companies. Here are some of the ways you can do this.

 

Forms of online marketing:

 

Search Engine Optimization (SEO)

Search engine optimization, or SEO, is positioning your web page so that it appears at the top of a user’s search. Being placed at the top of a list of results means that you have a better potential for people to visit your web page and see what your company has to offer.

 

Content Marketing

Content marketing is another powerful form of marketing for any business. You use it to position yourself as an authority in your industry. Through it, you position your business website as a resource for potential consumers by posting free content. It could be in the form of blog posts or ebooks.

 

Social Media Marketing

Social media marketing uses channels like Facebook, Instagram, Pinterest and Twitter to promote a product and/or service. One of its goal is to generate organic followers that can be turned into customers.

 

Affiliate Marketing

Affiliate marketing is basically paying a third-party business for referring new customers. This is also known as referral marketing. If you think about the logic of the system, you’ll notice that it works the same way as the network marketing system where affiliate marketers receive commissions for products they sell through an affiliate link.

 

Content Automation

What’s special about it is you do not have to be present at all times to make it happen. You can use scheduling tools to send out email campaigns, for example, or post updates across all your social media accounts without logging in to each one every time. Before you automate your content, though, you still need to plan. You still need to collect data and make your content attractive before scheduling them for automation.

 

Influencer Marketing

Influencer marketing is when a business tries to attract a high-profile, influential clientele and use that clientele to attract more consumers. This is becoming more and more popular these days in most industries like food, fashion, recreation and travel.

 

Search Engine Marketing (SEM)

Search engine marketing, or SEM, uses paid advertising to increase a website’s visibility in search engine results. When you search anything on Google, you often find featured websites listed at the top; you can identify these websites with the “Ad” tag below the titles. These websites paid for their marketing so they come up more often than regular, non-paid websites in the results page of a search.

 

Email Direct Marketing

Email direct marketing is when a business uses email addresses supplied by its consumers to send out marketing information. This may include promotions and discounts, updates, launches of new products, and any other campaign that the business wishes to let its audience know about.

 


 

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6 Things You Need to Setup a Business Website

6 Things You Need to Setup a Business Website

Websites are becoming more and more a necessity for businesses (even for hobbies and interests!) than ever before. With social media platforms changing their terms and conditions every now and then, you may be getting worried about losing your businesses; plus put your content and marketing efforts to waste.

Having your own platform in the form of a website can give you the peace of mind. With your own website, you can set your own terms and conditions. So are you ready to create one for your business?

 

What are the six things you need to setup a business website?

 

1. Domain Name

In the virtual environment, you will need a virtual address so people can find you. This is called the domain name. It is the name of your business website. It is your business identity online. Some people use their registered business names as their website names because it is easier for their audience to remember and find them.

You can register for a domain name with well-known and trusted registrars like GoDaddy, BlueHost, and Hostgator, among many others. These three domain name providers have been around for quite a while now. When choosing a registrar, make sure you take your time to compare prices and features, plus read what others have to say about the service before you decide which one you’d go with.

Domain names come with different domain extensions. Examples are *.com, *.org, and *.net. These three are most commonly used.

Recently, a lot of domain name extensions have cropped up and will continue to do so. You see extensions like *.biz, *.xyz, *.online, *.coach, *.me, and so much more.

 

2. Website Hosting

Without a website host, your domain name is useless. You need a web host to publish your business website and make your domain name go live. Think of it as your business establishment. Your domain name is your equivalent of a business name and probably a business license in brick-and-mortar business scenario. But a name and license is nothing without a dedicated office or space. People will not know you exist unless you open your space and get yourself out there.

This same thing is true with creating a business website. A domain name is just a domain name, nothing more. When you get it “hosted”, you claim a space on the Web where you can then make your business known to the world! Many web hosting companies offer domain name hosting as well as web hosting. But you also have the option to choose a domain name host that is different from your web host.

 

3. SSL Certificate

Is this really necessary? Yes, it is! SSL stands for Secure Sockets Layer. It is used to protect your website and your visitors from spams and harmful bugs.

Some would say you do not need this when you’re starting out or if you are not conducting money exchanges on your website, but what about the exchange of information? How can you assure your visitors that information they enter into your website is safe? How can they be sure that the links on your website are virus-free unless you have an SSL?

Your visitors will know you have one when they see “https” on your site’s URL instead of just “http”.

 

4. Business Logo

Since you are setting up a “business” site, it is also recommended to have your business logo ready. If you don’t have one yet, you can use an image that represents the purpose of your site. Your website will not only look dull without a logo as an identifying mark but it will seem like your business is nothing serious.

 

5. Basic SEO Skills

Search Engine Optimization skill is a necessity if you want your business website to be relevant and visible to your target audience. You don’t have to be a master of SEO in order to run your website, but understanding how keywords work on the Internet is vital. Otherwise, forget having a website!

By knowing the basics of keyword research and keyword placements on your website pages and posts, you’ll get a better chance at ranking on Google and getting in front of your target market. If you do not know the basics, here’s a few:

  • Use tools like Google’s Keyword Planner or KeywordTool.io to search for keywords in your niche that are mostly searched by people when they hit Google or any search engine.
  • Keywords should be at least two words or a phrase; think about how your target market would search for the information you want to provide when they go online. One-word keywords are very broad so it is not recommended.
  • Once you’ve chosen your keyword, make sure it is mentioned in your article’s URL, title, and several times in the body of your article. Do not bloat your business website with keywords, though. Include them in your sentences as naturally as possible.
  • Finally, add your keyword to your image’s “alt text”.

 

6. Consistent and Relevant Content

Your content should always have a purpose. Do not write when all you want to do is blabber. When you write, you should tell a story that’s relevant to your market. Your business website will get more traction when it provides information that people are looking for. It isn’t bad to talk about your personal experiences, but make sure you are not simply sharing them for the sake of ranting or bragging.

When your readers visit your site, will they find answers to their questions and solutions to their problems? Or will they find you talking about your own problems that they’d click away and never visit your site again?

When you keep in mind that your business website has a purpose and that it should produce consistent and relevant content according to that purpose, then there’s guarantee that your website will live for a long time!

 


Need help setting up your website? Check out our pricing and contact us to get started!

 

8 Ideas to Promote Your Website for Free

8 Ideas to Promote Your Website for Free

How is it actually possible to promote your website for free these days?

It is true that most marketing and advertising tools require payment. Free tools often have limited functions and sometimes you can only use them for a short period of time.

So how do you promote your website without paying for anything? Here are a few ways you can try.

 

Free Directories

There are free directories on the Internet that allows free listing. You don’t need technical skills to do this. You simply enter information required by the directory site onto their forms, making sure you read their terms and conditions first.

(P.S. We have hundreds of directory sites on our list, in case you don’t have the time to do the research and submission yourself. It’s either you pay for the list at a very affordable price and you submit your links yourself or you pay for a few hours of our time to do the submissions.)

Before you start submissions, be sure to prepare your website and make it secure, if possible, so you get a better chance of getting accepted into the directory site’s listings. Most rejected listings have unsecure sites; the easiest way to check that is through the URL – a secure site has SSL so its URL will read “https” while an unsecure site’s URL is just “http”.

 

Forums

Join forums you are interested in and that are actually related to your website. It will be easier to promote your website in a forum that talks about something you can solve. Forums are free to join but you must be active so readers/users can start to trust you. You can attract instant visitors from there if you know what you’re doing.

 

Press Releases

Use your writing skills to promote your website through Press Releases. Create a compelling paragraph or two and email it to media outlets — newspapers or Internet magazines. If you wish, you can also send them to radio and TV networks. This will massively grow your website traffic!

 

Social Media

Free website promotion is possible now because of social media! Facebook by far is the highest ranking with over 2 billion users. You can choose to use the BIG THREE (Facebook, Instagram, and Twitter) or use everything — LinkedIn, Pinterest, Tumblr, WhatsApp, etc.

 

Blog Posts

What is website traffic without content? Your readers will probably leave as soon as they see nothing in there that interests them. Writing regular blog posts is very helpful to keeping your readers engaged. But it’s not just about writing anything. Your post has to be of quality. It has to be relevant to your niche/industry.

There are tons of information on the Internet that could catch your readers’ attention. If they visit a website that offers them nothing but rubbish, or outdated information, or something they already know a thousand times over, then you’ll lose your readers.

 

Guest Posts

You have the chance to promote your website for free when you guest post on someone’s blog. Websites that offer guest posting will provide an author section where you can add links to your website and your social media pages. You can also offer to accept guest posts on your website, but remember, no one will want to guest post if your website does not look trustworthy!

 

YouTube

YouTube is free to use. Start a video marketing campaign and share the links to the public. Add your website link to every video you make.

 

Podcast

Podcast is one of the hypes nowadays. With the right tools, you can make it big in podcasting! You might even turn this into another source of income other than just a free tool to promote your website.

So yes, these are eight ideas you can use right away to promote your website and get as much traffic as you want!

 


Do you need someone to do the promotions for you? Click here to contact us today.

Benefits of Hiring a Social Media Manager

Benefits of Hiring a Social Media Manager

Social media is the driving force of all businesses these days and there’s no challenging this. Entire businesses have been established and are running online with no retail stores. This method has not posed any problem so far. If your business doesn’t have a digital footprint, then there is only one question you need to ask. Why don’t you have a social media manager yet?

We already know social media presence is important. If posting Instagram stories on the daily and getting back to all the DMs is not your thing, then you can always hire someone for the job. These days, social media management is a thriving employment opportunity, not just for businesses but for freelancers as well. Here’s why you could be doing yourself a favor by delegating management of your social media pages to someone else.

 

Consistent content on social media

There is nothing more annoying than running a search on Facebook and finding that the last post by the business was made in 2015. A social media manager will keep the pages updated, post all the changes you make to your business on your pages, connect with your customers or potential customers and also keep up with all digital trends.

 

Focus on more important things

There are literally hundreds of small tasks that go into running a business and it would get so much off your plate to delegate these tasks to someone else. Social media tasks alone take hours from you on a weekly, if not daily, basis. Why let yourself suffer when there is a better way to do it?

 

Interact with customers

Customers make it a point these days to make reviews on social media. If they are positive then great but if they are negative… God help you! Things online spread like wildfire but negative reviews spread even faster than a wildfire!

In the age of customer service, it will be suicide for a business to have a negative review that is not addressed immediately. The tedious but utmost important task of responding to customers can be delegated to a social media manager and all situations can he handled with professionalism, making sure you adhere to strong customer service policies.

 

Generate new customers

Social media works more efficiently in getting the word out than conventional advertising such as billboards. It is downright foolish to have a platform like this and not utilize it to generate more customers.

A social media manager can come up with ideas to generate more customers by engaging them in deals and offers that they can’t refuse. It works like magic and you may not need to ask someone twice to post a review about you.

A social media manager can test out multiple strategies that you may not have the time to do and chances are these promotions may not cost you anything if you choose not to have content sponsored. Even if you do, this is currently the best mode of advertising and paybacks are near guaranteed.

Are you convinced yet? You may only need one to manage your pages. It makes for a very fun and interesting job and the best part is how effective the returns are.

 


 

Are you in need of a social media manager? Get in touch today!

4 Types of Landing Pages for Business Owners

4 Types of Landing Pages for Business Owners

These days, our computer systems basically own us. Most of the things we do have to be done online. So why should our businesses and marketing strategies be any different? Why not use tools like landing pages to build a mailing list and generate leads?

Landing pages are important tools of digital marketing. They are basically web pages that collect traffic from different sources and prompt visitors to take action, which could turn from leads to sales.

Online sales can be achieved by attracting traffic, getting their emails to grow your mailing list and eventually turning these leads into paying customers. If you are starting out, then here are a few great landing pages that will help you achieve all three.

 

Facebook Landing Pages

How is it even a surprise that the leading social media platform is on the top of the list? But the Facebook ads must take the customer to the right kind of landing pages that do not just focus on generating sales; in other words, pages that provide relevant info but also generate leads.

Did you know why? Here’s why…

Most people are reluctant to just share their credit card details for a purchase with a total stranger compared to building trust and then proceeding to make a purchase.

How do you build trust?

Start by being consistent with the language of your landing page and your ad. Any button that the visitor clicks on should open a pop-up that asks for the same thing: their email address. All other buttons on your page should be internal links so that the visitor doesn’t leave your page.

If your business has appeared in any publications or if you have any reviews, then they should be visible to the visiting traffic because it shows credibility.

 

Webinar Landing Pages

People have questions about products and services they buy online so it really helps if you could give them an opportunity to ask their questions on a platform where they could be answered real time. You could arrange a 60-minute webinar to get your potential customers together to ask any questions they might have.

Schedule your webinar, inform your audience how to register through a webinar landing page, and wait for your mailing list to fill.

 

404 Lead Generation Page

You know those broken pages that all visitors can’t wait to close and never come back to? Yeah, those don’t have to be like that. If your customers are directed to your website’s broken pages, don’t let that go to waste. Instead, offer them something of value; turn those into landing pages that will lead them to join your mailing list.

 

Lead Generation Home Page

Your homepage is that first impression that becomes the deciding factor of your future. Invest carefully in this and optimize enough to reach a larger audience and get more email addresses for your mailing list. In exchange, of course, you should offer a giveaway to entice the visitors and ask for their email addresses in return, you know the drill. While you’re at it, the landing page should take your customers to your actual website so don’t forget to add the link on the bottom.

 


 

Need help setting up a landing page for your business or services? Click here to contact us.