6 Things You Need to Setup a Business Website

6 Things You Need to Setup a Business Website

Websites are becoming more and more a necessity for businesses (even for hobbies and interests!) than ever before. With social media platforms changing their terms and conditions every now and then, you may be getting worried about losing your businesses; plus put your content and marketing efforts to waste.

Having your own platform in the form of a website can give you the peace of mind. With your own website, you can set your own terms and conditions. So are you ready to create one for your business?

 

What are the six things you need to setup a business website?

 

1. Domain Name

In the virtual environment, you will need a virtual address so people can find you. This is called the domain name. It is the name of your business website. It is your business identity online. Some people use their registered business names as their website names because it is easier for their audience to remember and find them.

You can register for a domain name with well-known and trusted registrars like GoDaddy, BlueHost, and Hostgator, among many others. These three domain name providers have been around for quite a while now. When choosing a registrar, make sure you take your time to compare prices and features, plus read what others have to say about the service before you decide which one you’d go with.

Domain names come with different domain extensions. Examples are *.com, *.org, and *.net. These three are most commonly used.

Recently, a lot of domain name extensions have cropped up and will continue to do so. You see extensions like *.biz, *.xyz, *.online, *.coach, *.me, and so much more.

 

2. Website Hosting

Without a website host, your domain name is useless. You need a web host to publish your business website and make your domain name go live. Think of it as your business establishment. Your domain name is your equivalent of a business name and probably a business license in brick-and-mortar business scenario. But a name and license is nothing without a dedicated office or space. People will not know you exist unless you open your space and get yourself out there.

This same thing is true with creating a business website. A domain name is just a domain name, nothing more. When you get it “hosted”, you claim a space on the Web where you can then make your business known to the world! Many web hosting companies offer domain name hosting as well as web hosting. But you also have the option to choose a domain name host that is different from your web host.

 

3. SSL Certificate

Is this really necessary? Yes, it is! SSL stands for Secure Sockets Layer. It is used to protect your website and your visitors from spams and harmful bugs.

Some would say you do not need this when you’re starting out or if you are not conducting money exchanges on your website, but what about the exchange of information? How can you assure your visitors that information they enter into your website is safe? How can they be sure that the links on your website are virus-free unless you have an SSL?

Your visitors will know you have one when they see “https” on your site’s URL instead of just “http”.

 

4. Business Logo

Since you are setting up a “business” site, it is also recommended to have your business logo ready. If you don’t have one yet, you can use an image that represents the purpose of your site. Your website will not only look dull without a logo as an identifying mark but it will seem like your business is nothing serious.

 

5. Basic SEO Skills

Search Engine Optimization skill is a necessity if you want your business website to be relevant and visible to your target audience. You don’t have to be a master of SEO in order to run your website, but understanding how keywords work on the Internet is vital. Otherwise, forget having a website!

By knowing the basics of keyword research and keyword placements on your website pages and posts, you’ll get a better chance at ranking on Google and getting in front of your target market. If you do not know the basics, here’s a few:

  • Use tools like Google’s Keyword Planner or KeywordTool.io to search for keywords in your niche that are mostly searched by people when they hit Google or any search engine.
  • Keywords should be at least two words or a phrase; think about how your target market would search for the information you want to provide when they go online. One-word keywords are very broad so it is not recommended.
  • Once you’ve chosen your keyword, make sure it is mentioned in your article’s URL, title, and several times in the body of your article. Do not bloat your business website with keywords, though. Include them in your sentences as naturally as possible.
  • Finally, add your keyword to your image’s “alt text”.

 

6. Consistent and Relevant Content

Your content should always have a purpose. Do not write when all you want to do is blabber. When you write, you should tell a story that’s relevant to your market. Your business website will get more traction when it provides information that people are looking for. It isn’t bad to talk about your personal experiences, but make sure you are not simply sharing them for the sake of ranting or bragging.

When your readers visit your site, will they find answers to their questions and solutions to their problems? Or will they find you talking about your own problems that they’d click away and never visit your site again?

When you keep in mind that your business website has a purpose and that it should produce consistent and relevant content according to that purpose, then there’s guarantee that your website will live for a long time!

 


Need help setting up your website? Check out our pricing and contact us to get started!

 

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8 Ideas to Promote Your Website for Free

8 Ideas to Promote Your Website for Free

How is it actually possible to promote your website for free these days?

It is true that most marketing and advertising tools require payment. Free tools often have limited functions and sometimes you can only use them for a short period of time.

So how do you promote your website without paying for anything? Here are a few ways you can try.

 

Free Directories

There are free directories on the Internet that allows free listing. You don’t need technical skills to do this. You simply enter information required by the directory site onto their forms, making sure you read their terms and conditions first.

(P.S. We have hundreds of directory sites on our list, in case you don’t have the time to do the research and submission yourself. It’s either you pay for the list at a very affordable price and you submit your links yourself or you pay for a few hours of our time to do the submissions.)

Before you start submissions, be sure to prepare your website and make it secure, if possible, so you get a better chance of getting accepted into the directory site’s listings. Most rejected listings have unsecure sites; the easiest way to check that is through the URL – a secure site has SSL so its URL will read “https” while an unsecure site’s URL is just “http”.

 

Forums

Join forums you are interested in and that are actually related to your website. It will be easier to promote your website in a forum that talks about something you can solve. Forums are free to join but you must be active so readers/users can start to trust you. You can attract instant visitors from there if you know what you’re doing.

 

Press Releases

Use your writing skills to promote your website through Press Releases. Create a compelling paragraph or two and email it to media outlets — newspapers or Internet magazines. If you wish, you can also send them to radio and TV networks. This will massively grow your website traffic!

 

Social Media

Free website promotion is possible now because of social media! Facebook by far is the highest ranking with over 2 billion users. You can choose to use the BIG THREE (Facebook, Instagram, and Twitter) or use everything — LinkedIn, Pinterest, Tumblr, WhatsApp, etc.

 

Blog Posts

What is website traffic without content? Your readers will probably leave as soon as they see nothing in there that interests them. Writing regular blog posts is very helpful to keeping your readers engaged. But it’s not just about writing anything. Your post has to be of quality. It has to be relevant to your niche/industry.

There are tons of information on the Internet that could catch your readers’ attention. If they visit a website that offers them nothing but rubbish, or outdated information, or something they already know a thousand times over, then you’ll lose your readers.

 

Guest Posts

You have the chance to promote your website for free when you guest post on someone’s blog. Websites that offer guest posting will provide an author section where you can add links to your website and your social media pages. You can also offer to accept guest posts on your website, but remember, no one will want to guest post if your website does not look trustworthy!

 

YouTube

YouTube is free to use. Start a video marketing campaign and share the links to the public. Add your website link to every video you make.

 

Podcast

Podcast is one of the hypes nowadays. With the right tools, you can make it big in podcasting! You might even turn this into another source of income other than just a free tool to promote your website.

So yes, these are eight ideas you can use right away to promote your website and get as much traffic as you want!

 


Do you need someone to do the promotions for you? Click here to contact us today.

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Benefits of Hiring a Social Media Manager

Benefits of Hiring a Social Media Manager

Social media is the driving force of all businesses these days and there’s no challenging this. Entire businesses have been established and are running online with no retail stores. This method has not posed any problem so far. If your business doesn’t have a digital footprint, then there is only one question you need to ask. Why don’t you have a social media manager yet?

We already know social media presence is important. If posting Instagram stories on the daily and getting back to all the DMs is not your thing, then you can always hire someone for the job. These days, social media management is a thriving employment opportunity, not just for businesses but for freelancers as well. Here’s why you could be doing yourself a favor by delegating management of your social media pages to someone else.

 

Consistent content on social media

There is nothing more annoying than running a search on Facebook and finding that the last post by the business was made in 2015. A social media manager will keep the pages updated, post all the changes you make to your business on your pages, connect with your customers or potential customers and also keep up with all digital trends.

 

Focus on more important things

There are literally hundreds of small tasks that go into running a business and it would get so much off your plate to delegate these tasks to someone else. Social media tasks alone take hours from you on a weekly, if not daily, basis. Why let yourself suffer when there is a better way to do it?

 

Interact with customers

Customers make it a point these days to make reviews on social media. If they are positive then great but if they are negative… God help you! Things online spread like wildfire but negative reviews spread even faster than a wildfire!

In the age of customer service, it will be suicide for a business to have a negative review that is not addressed immediately. The tedious but utmost important task of responding to customers can be delegated to a social media manager and all situations can he handled with professionalism, making sure you adhere to strong customer service policies.

 

Generate new customers

Social media works more efficiently in getting the word out than conventional advertising such as billboards. It is downright foolish to have a platform like this and not utilize it to generate more customers.

A social media manager can come up with ideas to generate more customers by engaging them in deals and offers that they can’t refuse. It works like magic and you may not need to ask someone twice to post a review about you.

A social media manager can test out multiple strategies that you may not have the time to do and chances are these promotions may not cost you anything if you choose not to have content sponsored. Even if you do, this is currently the best mode of advertising and paybacks are near guaranteed.

Are you convinced yet? You may only need one to manage your pages. It makes for a very fun and interesting job and the best part is how effective the returns are.

 


 

Are you in need of a social media manager? Get in touch today!

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How to Start a Virtual Assistant Business

How to Start a Virtual Assistant Business
Virtual Assistance has now become popular. Yet, despite the popularity, many still don’t have an idea what a Virtual Assistant business is or how to start one.

Most people who want to become virtual assistants are moms who can’t go back to the workforce because they need to prioritize attending to their family’s needs, especially when there are younger children in the household. Then there are dads who prefer working at home than spending time at an office cubicle.

Oh, and singles are no exception! Many of them have turned to being virtual assistants so that they can work for their clients and probably build another business while traveling or doing other things they love.

It is no surprise that professionals are picking up on the trend. The flexibility of working at home is endless!

Doctors, lawyers, private contractors, and many other types of professionals have started converting their homes into their workplace. Companies, too, now welcome employees to take advantage of their work at home setup. These companies have seen increase in productivity when their employees take their work home.

So, you ask yourself, what’s stopping you from starting a home-based or Virtual Assistant business? Is it because you fear that you won’t be successful?

To help you out, I have compiled some of the steps I took when I started my Virtual Assistant business.

 

1 – Don’t let anyone discourage you from it.

Those who would discourage you are people who have not tried this type of business. There will also be those who have tried but failed because they did not have the right mindset, attitude, and skills.

If you want to start a Virtual Assistant business, then follow those who have succeeded and learn from them. Learn from their successes as well as their failures. Many successful Virtual Assistants will tell you the struggles are real but the rewards are far greater!

 

2 – Sit down and plan how you’re going to fund your business.

You can start your Virtual Assistant business working alone; be a solopreneur for the time being while you learn the ropes of the industry. All you need is a secure computer, your own Internet connection, a backup storage, a reliable security software, a website, your social media accounts, a desk (dedicated for your work only – maybe the kitchen table, if your space is limited), and the knowledge and skills that you can bring to the table.

If you do not have your equipment yet, then you need to sit down and plan how you’re going to produce the funds to buy them.

If you need to keep your day job to buy yourself a computer and get an Internet service plan, then be patient. All your efforts will reward you in the long run.

Some would actually go to the extent of loaning from friends or family members. You could loan from the bank, too, but this is more of a hassle as the interest rates can be high and, even if you get your business off the ground, it isn’t wise to be paying the bank some money that’s more than what you’ve borrowed. Unless you’re starting big, then loaning from the bank should be least of your options.

Also remember that it may take a while to get a few clients. When you finally get some, you don’t usually get paid upfront. You will need to plan how you will get through your financial needs and obligations while you’re working on getting that first paying client.

 

3 – Do your research.

It doesn’t matter whether you consider yourself a business expert or not; you need to do your research if you want to build a successful Virtual Assistant business. Take a look at other Virtual Assistant business websites and see what they’re doing great and what could be improved. Implement the good points in your own business.

Of course, you will also have to research which industries, businesses, organizations, or individuals will need your Virtual Assistant business services. You will do a lot of research because without it, your business will fail.

 

4 – Decide on your services.

You can start with what you are good at. Don’t try offering a service that you don’t know how to execute just because the pay is higher than your current skills.

If you are great at designing websites, then offer that first. Build your skills in other areas while you’re at it.

Although some would advice on niching down, I would say, do not stick to just your web designing skills, or just one skill. Have a backup plan. By that, I mean, other types of services.

Your web design skills might not always be in demand. So having multiple skills will give you other options. You won’t have to worry about restarting another business in case your service goes stale because you have multiple skills that you can turn into services with the blink of an eye!

 

5 – Decide on a business name.

Here comes the legal stuff!

Depending on your country’s legal requirement, you may need to register your business. Decide on a business name and build your logo and branding around that name. But while you’re on it, let your branding be your great personality and your skill sets!

 

6 – Design a pricing structure.

You’ll have to come up with a pricing structure. You can charge by the hour or per project. A monthly retainer is also possible.

Not all great prospects will want to pay upfront. If you choose a pricing structure that requires upfront payment, make sure you have a service agreement in place. This is to help establish trust and security between you and the client.

 

7 – Do all sorts of marketing for your VA business.

Market your Virtual Assistant business using social media platforms like Facebook, Instagram, Twitter, and Pinterest, among others. If you have a website in place, then use that, too. Publish content and be consistent.

If you know SEO, then utilize that to rank your website in Search Engines. The more visible you are, the more prospects you get.

These are tips you can follow to start your Virtual Assistant business in the right direction. But best of all, never stop learning!

 


 

Are you looking for Virtual Assistant training? Check us out on Facebook.

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10 Free Online Tools to Manage Your Business

10 Free Online Tools to Manage Your Business

Starting and managing a business is time-consuming as well as expensive. Thanks to technological advancements, there are numerous free online tools to help alleviate this problem. And they don’t cost a dime!

 

Hootsuite

Hootsuite is a social media management tool. It schedules bulk posts, tracks mentions, and the number of your social media followers across all platforms. It also tracks specific posts generating the most clicks and allows you to interact with your followers.

Its free plan is for 1 user, 3 social media profiles, and 30 scheduled messages, which is sufficient for any small business. This is one of the free online tools that is worth trying.

 

Canva

You might be an excellent business person, but chances are you are no graphic designer. Posters, marketing flyers, social media graphics, and brochures have to be crafted to improve your content’s visual appearance.

This is where Canva comes in!

With access to over 80,000 templates, up to 1GB photo storage, millions of photos starting at $1 each, or the option to upload your own photos, creating graphics like that of a professional designer is a possibility. There will be learning curves but they are not as hard as when you need to learn Photoshop or other graphics design tools.

 

Mailchimp

Mailchimp comes with a built-in sign up, a drag and drop email template to customize campaigns, and a manage contacts feature. Its built-in sign up form (usually placed on the website’s sidebar) easily collects and imports subscribers.

It has a free plan suitable for small businesses that are starting out or companies with few subscribers as it permits sending 12,000 emails to not more than 2000 subscribers monthly. Make the most of these free online tools.

 

Google Keyword Planner

In this age of technology, a strong digital presence is crucial. Google Keyword Planner helps generate hundreds of long-tail keywords using the Google autocomplete so you can structure your content around words used most by your target audience. This, in turn, helps your website rank higher on search engines subsequently increasing traffic to your site.

 

Evernote

Evernote allows you to take notes, store information or text, pictures, memos, files or audio, keep a journal, and allows sharing files with your clients and/or colleagues even if they don’t have Evernote accounts.

It automatically syncs across all your devices so you can always access it anywhere, anytime. In the event your phone dies, everything saved in Evernote will remain intact.

 

Trello

Trello is a project management tool which enables you to track your team’s files, tasks, and information all in one place. You and your team can log in and report how you’re progressing with your projects.

Its free plan permits attachment of files up to 10MB, one power-up board, and access to unlimited boards, cards, lists, members, and checklist.

 

Hubspot CRM

At some point, managing customers will become tedious and things like customers’ contacts may slip through the cracks. Hubspot CRM automates and simplifies customer management. There are some free online tools similar to this but start with Hubspot CRM so you get to learn how systems like this works.

Hubspot CRM provides everything needed to track, organize, and nurture customer leads. It’s easy to use, has email tracking feature, stores up to one million contacts, and allows an unlimited number of users.

 

Dashlane

Dashlane safely stores all your passwords and personal information. Its free plan allows you to store up to 50 passwords, fill personal information so you won’t have to repeatedly enter it, and receive security alerts all on one device.

 

Wave

Clients have to be paid, invoices have to be sent, and accounting is time-consuming, not forgetting, quite a headache.

Wave manages transactions, tracks income and expenses, creates and scan invoices, and directly scan receipts into the system. Payment and payroll services is offered in its premium plan which costs $19/month.

 

Free images

Written content with visually appealing images get more engagements and clicks. However, you can’t just go to the web and pull out a picture – lest you want to be embroiled in copyright infringement legal issues. Professional stock services, on the other hand, are pricey.

Fortunately, sites like Pixabay, Flickr, Unsplash, and FreeImages have thousands of free non-copyrighted images. Next time you need an image for your blog post, head on to these sites.

There you have it – 10 free online tools to manage your business. Most have premium plans, by the way. Should the need for more features arise, upgrade to paid plans.

 


Want to hire a Virtual Assistant who knows how to use these tools to level up your productivity? Get in touch!

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