6 Things You Need to Setup a Business Website

6 Things You Need to Setup a Business Website

What does it take to setup a business website? If you’ve read a few other articles on the Internet before finding your way to this post, you probably have a lot of ideas swirling in your brain right now. But hey, I’m here to tell you about six “core” things you need to make your business website look professional. Let’s begin!

 

What are the six things you need to setup a business website?

 

1. Domain Name

In the virtual environment, you will need a virtual address so people can find you. This is called the domain name. It is the name of your business website. It is your business identity online. Some people use their registered business names as their website names because it is easier for their audience to remember and find them.

You can register for a domain name with well-known and trusted registrars like GoDaddy, BlueHost, and Hostgator, among many others. These three domain name providers have been around for quite a while now. When choosing a registrar, make sure you take your time to compare prices and features, plus read what others have to say about the service before you decide which one you’d go with.

Domain names come with different domain extensions. Examples are *.com, *.org, and *.net. These three are most commonly used in general. I would suggest using the first one for your business website because it is easy to remember and more trusted. Recently, a lot of domain name extensions have cropped up and will continue to do so.

You may have seen websites with *.biz, *.me, *.xyz, etc. I wouldn’t say you stay away from these domain name extensions if you prefer to use one of them but I would recommend sticking to what your audience feels most comfortable with.

 

2. Website Hosting

Without a website host, your domain name is useless. You need a web host to publish your business website and make your domain name go live. Think of it as your business establishment. Your domain name is your equivalent of a business name and probably a business license in brick-and-mortar kind of scenario. But a name and license is nothing without a dedicated office or space. People will not know you exist unless you open your space and get yourself out there.

This same thing is true with creating a business website. A domain name is just a domain name, nothing more. When you get it “hosted”, you claim a space on the Web where you can then make your business known to the world! Many web hosting companies offer domain name hosting as well as web hosting. But you also have the option to choose a domain name host that is different from your web host.

 

3. SSL Certificate

Is this really necessary? Yes, it is! SSL stands for Secure Sockets Layer. It is used to protect your website and your visitors from spams and harmful bugs.

Some would say you do not need this when you’re starting out or if you are not conducting money exchanges on your website, but what about the exchange of information? How can you assure your visitors that information they enter into your website is safe? How can they be sure that the links on your website are virus-free unless you have an SSL?

Your visitors will know you have one when they see “https” on your site instead of just “http”.

 

4. Business Logo

Since you are setting up a “business” site, it is also recommended to have your business logo ready. If you don’t have one yet, you can use an image that represents the purpose of your site. Your website will not only look dull without a logo as an identifying mark but it will seem like your business is nothing serious.

 

5. Basic SEO Skills

Search Engine Optimization skill is a necessity if you want your business website to be relevant and visible to your target audience. You don’t have to be a master of SEO in order to run your website, but understanding how keywords work on the Internet is vital. Otherwise, forget having a website!

By knowing the basics of keyword research and keyword placements on your website pages and posts, you’ll get a better chance at ranking on Google and getting in front of your target market. If you do not know the basics, here’s a few:

  • Use tools like Google’s Keyword Planner or KeywordTool.io to search for keywords in your niche that are mostly searched by people when they hit Google or any search engine.
  • Keywords should be at least two words or a phrase; think about how your target market would search for the information you want to provide when they go online. One-word keywords are very broad so it is not recommended.
  • Once you’ve chosen your keyword, make sure it is mentioned in your article’s URL, title, and several times in the body of your article. Do not bloat your business website with keywords, though. Include them in your sentences as naturally as possible.
  • Finally, add your keyword to your image’s “alt text”.

 

6. Consistent and Relevant Content

Your content should always have a purpose. Do not write when all you want to do is blabber. When you write, you should tell a story that’s relevant to your market. Your business website will get more traction when it provides information that people are looking for. It isn’t bad to talk about your personal experiences, but make sure you are not simply sharing them for the sake of ranting.

When your readers visit your site, will they find answers to their questions and solutions to their problems? Or will they find you talking about your own problems that they’d click away and never visit your site again?

When you keep in mind that your business website has a purpose and that it should produce consistent and relevant content according to that purpose, then there’s guarantee that your website will live for a long time!

 


Need help setting up your website? Check out our pricing and contact us to get started!

 

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4 Types of Landing Pages for Business Owners

4 Types of Landing Pages for Business Owners

These days, our computer systems basically own us. Everything we do has to be online and the world revolves around it. So why should our businesses and marketing strategies be any different? Why not use landing pages to build a mailing list and generate leads?

Landing pages are one important tool of digital marketing. It’s basically a webpage that collects traffic from different sources and prompts visitors to take action, which could be leads or sales.

Online sales can be achieved by attracting traffic, getting their emails to grow your mailing list and eventually turning these leads into paying customers. If you are starting out, then here are a few great landing pages that will help you achieve all three.

 

Facebook Landing Pages

How is it even a surprise that the leading social media platform is on the top of the list? But the Facebook ads must take the customer to the right kind of landing pages that do not just focus on generating sales; in other words, pages that provide relevant info but also generate leads.

Did you know why? Here’s why…

Most people are reluctant to just share their credit card details for a purchase with a total stranger compared to building trust and then proceeding to make a purchase. How do you build trust? Start by being consistent with the language of your landing page and your ad. Any button that the visitor clicks on should open a pop-up that asks for the same thing: their email address. All other buttons on your page should be internal links so that the visitor doesn’t leave your page. If your business has appeared in any publications or if you have any reviews, then they should be visible to the visiting traffic because it shows credibility.

 

Webinar Landing Pages

People have questions about products and services they buy online so it really helps if you could give them an opportunity to ask their questions on a platform where they could be answered in real time. You could arrange a 60-minute webinar to get your potential customers together to ask any questions they might have. Schedule your webinar, inform your audience how to register through a webinar landing page, and wait for your mailing list to fill.

 

404 Lead Generation Page

You know those broken pages that all visitors can’t wait to close and never come back to? Yeah, those don’t have to be like that. If your customers are directed to your website’s broken pages, don’t let that go to waste. Instead, offer them something of value, turning those into landing pages that will lead them to join your mailing list.

 

Lead Generation Home Page

Your homepage is that first impression that becomes the deciding factor of your future. Invest carefully in this and optimize enough to reach a larger audience and get more email addresses for your mailing list. In exchange, of course, you should offer a giveaway to entice the visitors and ask for their email addresses in return, you know the drill. While you are at it, the landing page should take your customers to your actual website so don’t forget to add the link on the bottom.

 


 

Need help setting up a landing page for your business or services? Click here to contact us.

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