Email marketing is the act of sending a commercial message to a group of potential and existing customers via email. The content of the emails are normally news updates about the business, advertisements, promotions, and/or solicitations. The emails are sent with the aim to develop relationships with customers, achieve brand awareness, brand integrity, and, of course, sales.
Through email marketing, you can build a business-to-consumer relationship with potential and existing customers by encouraging customer loyalty and repeat business or even business-to-business relationship. You can use it to convince past buyers to purchase again and get new customers by providing value in your email’s content.
There are a lot of advantages in email marketing.
The most obvious of which is that emailing is an affordable, if not free, way to promote your products and/or services. Depending on how large your email list is, you can find ways to send emails cost-effectively. Another advantage is that it is very easy to start and monitor an email marketing campaign. Therefore, it is a good marketing strategy for both small and large businesses.
To make a good email marketing campaign, you have to provide value like announcements of special offers, upcoming events, and/or free downloads to customers. When this is properly executed, there will be a high possibility that customers will give their emails. From there, you can create an email list to which newsletters can be sent.
Although there are already different types of internet marketing available, email marketing remains relevant. Majority of internet users have emails while not everyone who uses the internet has accounts in social media like Facebook or Twitter. The huge advantage of email marketing over social media marketing is that customers are more likely to see an email than a social media advertisement. When you post something in social media, the targeting is not the same as the accuracy of your email list. Not everyone in social media is going to be interested with what you are offering as opposed to an email list where each and every customer consented to receive information about your business. An email will remain in the inbox until it is read or deleted.
Most of the people online prefer email marketing as a marketing method as it gives them a feeling that it is in their hands to receive and read them. Also, there are a lot of ways to present marketing campaigns in email messages because of its format.
Doing email marketing should not stop you from doing social media marketing. It is actually better if you do both. You can add social media “Like” or “Share” buttons to your emails. This will give customers another way to connect with your brand. You can also include reviews about your business from social media fans in your emails. In social media, you can ask fans to subscribe to your newsletters.
Email marketing can increase your income, if done correctly. It’s a great way to get people to visit your website, and needless to say, more visits is equal to more income.